MR & MRS IDLY is one of the most renowned QSR brands in South India. The brand is committed to serving its customers with delicious South Indian delicacies.
MISSION and VISION:
- “MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at a very affordable price and to generate profits for the benefit of the franchise in a short duration of time to spread the product across the globe through their chain of retail outlets.
- This concept is based on a product that is not so easily available in any state outside Chennai. They plan to make this product easily available to the people of every city by appointing Franchisee in each city.
- Increased PE activity in the QSR space.
VALUE:
- Two key products – Mr and Mrs Idly and Incy Wincy Spider.
- In-house developed tastemakers and 100% Green Energy.
- Mass targeted price point starting at Rs.25/plate.
- Recognized and reputable brand name.
- Price point – middle of pyramid catering to huge urban/semi-urban population.
- Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV etc).
- Tie up with all the Major IT Giants nationwide.
- CAGR of 68% in three years.
- Exponential growth – from 2 lacs to 1 Cr+ in 3 years.
- Little space requirements and easy operations.
- Lower investments and higher profits.
QUALITY POLICY:
- MR & MRS IDLY is an original and the only fast-food franchise selling South Indian delicacy ‘Live ’, which do not use any flame or combustion to make Idles.
- It’s all about Oven to Mouth concept.
- They do not use any fermenting agent in their food, they do not use any soda or any such stuff, and is purely natural.
- Live and fresh cooking, low-calories and healthy food.
- Standardized tastemakers and equipment.
- Centralized base kitchen in the city.
